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Every professional photographer has asked at some point: how much should photography cost? It’s a longstanding question without an easy answer. But, could this be yet another annoyance that photographers could instead delegate to software? Zenfolio thinks so. The photography portfolio and booking platform recently launched a new tool called Smart Pricing. The tool uses factors like location and genre to suggest a price for prints, products, and digital downloads. Zenfolio says Smart Pricing is based on “historical data points gathered from photographers pricing their products on the Zenfolio platform.” The algorithms are not a one-size-fits all number. The pricing estimates change based on the user’s location, the cost at local print labs, and the genre of photography. That means the software is taking pricing that users have set, making adjustments for genre and location, and suggesting a price based on that data. The new tool comes shortly after […]
